1. Is it transportation, leisure, food or home?
It is mostly food, but could apply to more areas
2. Is it a product or a service?
Either/both
3. What user group is the focus?
People who buy stuff - people living in cities
4. What context?
Store
5. Possible methods
Investigating User Behaviour
Fast prototyping
Data Logging and Data Reduction
Questionnaire
Classification of Design Information
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